During HDC.Europe 2022, Huawei announced a number of new updates on Huawei Mobile Services (HMS) and its services including Huawei Ads increased rapidly adn qualitatively.
Huawei says businesses are facing an increasingly challenging economic environment across Europe. Huawei works alongside its partners to implement the most cost-effective solutions for their businesses.
According to the information, Huawei ads added 360,000+ publishers, 41,000+ 3rd party publishers, it has over 3 billion daily ad request and over 2000 advertisers.
Since its launch in 2020, Huawei Ads has grown its Advertiser network by 9 times, covering over 200 advertising industries. Meanwhile, Huawei’s Publisher network has grown by 4 times – expecting to grow again by the same amount in 2023. Huawei Ads now has over 60 Certified Agencies globally, a third of which are in Europe, such as AppSamurai and AVOW.
Quality Traffic and Quality First Party Data is a key focuses for Huawei Ads, and this commitment has already been recognized by the industry.
Huawei Ads recently announced its partnership with Integral Ad Science – the Top Brand Safety Partner globally – for quality traffic verification, and it’s also received Key Industry Certifications such as the IAB Europe Certified Vendor and TAG Certification Against Fraud. The quality of Huawei Ads campaigns has also been recognized by App Growth Awards and Digiday Awards, where Huawei was announced as a finalist.
In 2022, Huawei reaching 3B daily Ads requests and expects that to continue to grow by about another 400% in 2023. Beyond Huawei Ads, there are many other business growth opportunities that Huawei has built. After launching on AppGallery, many apps have integrated with HMS apps to deliver a better digital, interconnected experience for users.
This means that Huawei can offer enhanced experiences around searching, navigation, and payment. Take users of Petal Maps and Petal Search for example, who can explore a wealth of information using state-of-the-art technology and through leading travel and navigation apps, such as Skyscanner and Booking.com.
The importance of providing choice to consumers is a core principle of Huawei. During 2022, HMS has gained many exciting new partnerships in co-innovation, cross-services monetization, and more, opening up new opportunities for users and partners alike in HMS’s expanding, collaborative ecosystem.
“Huawei’s business vision is to give every Huawei consumer an incredible experience with cutting-edge technologies – across both hardware and software. Integrating our innovative devices and collaborative ecosystem has become foundational to the success of our consumer business in Europe. Together with our ecosystem partners, we have solidified our position as the 3rd largest global mobile ecosystem, and are excited to continue innovating and growing in this diverse market.” said William Tian, President of Europe, Huawei Consumer Business Group.